ABOUT THE APP
Determine the impact (cannibalization) that adding a new location or closing a location has on your existing location(s). This app’s methodology only utilizes mobility data and does not take into consideration any sales or customer data.
Input: Existing location(s) – store address file or point on a map; potential location/store to close – point on a map or address; trade area (miles)
Output: Likely impact % and honeycomb visualization